Sunscreen brand, Supergoop!, will take center stage at the New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day for a featured keynote presentation. 

This highly anticipated conversation will feature Melis del Rey, CEO, and Akshay Talati, Chief Innovation Officer of Supergoop!, in discussion with Kathryn Hopkins, Senior Beauty Director at WWD. 

This presentation is open to all attendees and will explore how innovation is transforming sunscreen from a functional, often overlooked category into an essential and engaging part of daily skincare routines.

Melis del Rey, CEO of Supergoop!, said, 

“As an industry, we’ve long known that daily sun protection is critical, but awareness alone doesn’t drive behavior. What drives real adoption is innovation that removes friction and creates enjoyable, high-performing products that people genuinely want to use. This conversation is an opportunity to share how rethinking the entire SPF experience can make it desirable, joyful and unlock real, lasting change in daily habits.”

“Supergoop! Ignites Innovation: Elevating SPF Into a Skincare Ritual” will take place on Tuesday, May 19, from 12:30–1:15 PM ET at the Javits Convention Center in New York City.

The Mainstage keynote series serves as a cornerstone of the event, offering attendees access to influential brand perspectives shaping the future of beauty and personal care. 

Akshay Talati, Chief Innovation Officer, added, 

“The future of SPF lies at the intersection of performance, sensorial excellence, and real-world usability. It’s no longer just about protection but about creating formulations that fit effortlessly into modern lifestyles. At Suppliers’ Day, we’re excited to discuss how scientific advancement across ingredient innovation and formulation design is shaping the next generation of protective skincare.”

The Supergoop! conversation reflects the overarching theme of Suppliers’ Day 2026, “Breaking Beauty Boundaries with Science,” highlighting how scientific innovation continues to redefine product performance, consumer engagement, and category growth.

The Wednesday, May 20th Keynote will feature L’Oréal Groupe’s Aurelia Del Bufalo, VP, Deputy Director at Advanced Research North America, Research & Innovation, and two of its suppliers discussing how to collaborate for impact.

This year’s event will also feature the largest exhibit floor in its history, with close to 700 exhibitors and over 100 hours of scientific and marketing education designed to support professionals across the entire product development lifecycle.